Huh?

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Have you ever been given faulty directions? It really makes it difficult to continue being an important person. Or at least in my own head. So here's the backstory...
NYU is constantly sending out emails saying "Come get free pizza," "Get free candy!," "We're giving away a free kidney!" The catch? You just gotta show up! Problem: The BUILDING DOESN'T EXIST! The address given to me was 721 Broadway, New York, NY. There's an NYU building at 726 and there's a McDonald's. Just no 721. Just an abandoned apartment building. Could NYU be apart of a secret society that kidnaps unsuspecting college students? "I just wanted coffee!" Yeah, well you should've gone to Starbucks and paid the lousy $4.35!